Rabanne needed to maintain brand recognition while shifting its artistic direction. We aimed to create premium, attention-grabbing content for the overlooked end-of-year period, focusing on iconic elements.
Process
Roles
Art Direction
Production 3D
Formating
Production 3D
Formating
Credits
RABANNE
Oraz Tokaev - Head of Brand Content
Alice Cazenave - Brand Content Manager
Léa Rodriguez - Product Manager
Astrid Bournonville - Digital Project Manager
Pauline Lepeu - Retail Designer
Juliette Masdoumier - Marketing PR Group Manager
Oraz Tokaev - Head of Brand Content
Alice Cazenave - Brand Content Manager
Léa Rodriguez - Product Manager
Astrid Bournonville - Digital Project Manager
Pauline Lepeu - Retail Designer
Juliette Masdoumier - Marketing PR Group Manager