Rabanne needed to maintain brand recognition while shifting its artistic direction. We aimed to create premium, attention-grabbing content for the overlooked end-of-year period, focusing on iconic elements.
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/a4e166ab-6e95-443b-b80c-5f1979dd7115_rw_1200.jpg?h=8d98e31f11dcd31cb85b41e8b52f28fe)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/7259b9a1-aa6c-4a1b-917f-7aa3b1e3ae58_rw_1200.gif?h=a82d890211a5c25ddc73c9bef47f2a4f)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/d0e3f188-025e-4f2d-9bc2-b7ac7b92c0fd_rw_1200.jpg?h=ed6e38f7a24ac2a469c6be928ef1294e)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/13aee080-77ea-49d1-b176-d7b69629b41e_rw_1200.gif?h=c95211363b15d3d6abe810c1fda169b8)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/2b985eca-ac59-42db-b770-cf9ac4bfb035_rw_1200.jpg?h=ffaad92922b9221d49170513f91da13d)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/19eb1405-1ffc-474c-b228-79c0d2887252_rw_1200.gif?h=cac0ce61f05044f817107cf843eb5168)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/53dd4a14-fa05-4083-81fa-fed8dd817bf8_rw_1200.jpg?h=5463923258abb1068260b25f0c691c90)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/4ab803b8-fcbf-4b6c-abd8-4183bbe60b91_rw_1200.gif?h=6af1f5c4cc2a4d5a7ab5c6efc7498552)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/234fa097-dcda-4544-b16b-b5445d0fc6f8_rw_1200.jpg?h=f9e90f63f2470ff0808fd7e65e9488ea)
Process
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/2f76aec0-c6e5-4e8c-ae59-b657c166b55d_rw_1200.png?h=be9453d4004cd96f5235071fb63884ba)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/388460bc-8967-45ad-b955-b89d5318cd31_rw_1200.png?h=3b7375b9aaadae8e01e80136fa615495)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/9b32640d-a535-4ab3-9d83-fa39a5befe62_rw_1200.png?h=de115c6638fe29a7ed1957fd43044cce)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/c1bcf2dd-901d-44f1-b7f4-11ad1b4a95fc_rw_1200.png?h=7c31464afeb09d7fc333617f18fbe408)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/5426c6d5-9b82-47ea-ae42-da92504b342e_rw_1200.png?h=ab5578028bd083cee980450ad6fcc732)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/60fbb5ae-4db6-479b-a902-8a9270249571_rw_1200.png?h=bd77543f144bcceb964df62ece6e4181)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/fc5872eb-70e2-4125-95cc-8bcce111cb3d_rw_1200.png?h=71ac2ec26bd8d603300df8e72d460940)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/d14fe80f-7594-427c-bb5e-1b4b8ee4777e_rw_1200.png?h=c86d70962d21ea4fb394354da8cceede)
![](https://cdn.myportfolio.com/1c6de6c1-bcc8-47c9-9255-714e86bc1a53/01ee2c79-e5ef-4cfa-9b5d-3fcd7c54a105_rw_1200.png?h=429f0966250d8206957d9a330e3c5d00)
Roles
Art Direction
Production 3D
Formating
Production 3D
Formating
Credits
RABANNE
Oraz Tokaev - Head of Brand Content
Alice Cazenave - Brand Content Manager
Léa Rodriguez - Product Manager
Astrid Bournonville - Digital Project Manager
Pauline Lepeu - Retail Designer
Juliette Masdoumier - Marketing PR Group Manager
Oraz Tokaev - Head of Brand Content
Alice Cazenave - Brand Content Manager
Léa Rodriguez - Product Manager
Astrid Bournonville - Digital Project Manager
Pauline Lepeu - Retail Designer
Juliette Masdoumier - Marketing PR Group Manager